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EMOTIONAL

BRAND ALIGNMENT

EBA stands for Emotional Brand Alignment. Put simply, we connect people and brands with experiences and emotions.

We are on a journey to create the Great Australian Emotional Marketing Agency. We combine commercial smarts with a creative approach and a customer-centric lens to every account. Speak to us about commercial strategies, creative campaigns, partnership management and activations, experiential marketing and events. We love solving business challenges.

STRATEGY

Strategic thinking is at the heart of what we do. We want to help our clients think long term whilst understanding the short term needs of the customer to fuel the business. We approach things with a commercial lens and a touch of creativity, which we believe provides our unique proposition.

STRATEGY

PARTNERSHIP MANAGEMENT

We take care of the day-to-day activation of your partnership, development of a strategic leverage plan as well as the integration of a partnership across multiple channels.

PARTNERSHIP MANAGEMENT

EXPERIENTIAL

We place the customer at the heart of the experience and deliver creative solutions that are based on customer insights and data.

EXPERIENTIAL

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OUR

WORK

Here's a look at some of our recent client projects.

Shooting Business KPI’s for The Star

We created an objective evaluation process for The Star that drives more measurable business outcomes. Active across three markets in Sydney, Brisbane and the Gold Coast, The Star Entertainment Group…

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Driving Cut-Through for Nissan

We found Nissan a vehicle to drive an emotional connection with mums and families. Australians recognise and love Nissan's model lines: X-Trail, Navaras and Patrols; however in a cluttered and…

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Ferrari at F1 Aus Grand Prix

We re-ignited brand loyalty at the biggest motor-racing event in Australia. By implementing a three-phased strategic program, we recognised that from a database comprising of 4000 Ferrari owners, a significant…

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ALL CASE STUDIES

WHAT'S BEEN

HAPPENING

Check out our news and views.

Defining the Value of Sponsorship for Non-Traditional Rights Holders

For decades, sport has been the golden child of sponsorship. The goose that laid the golden egg, with more than 80% of sponsorship spend being invested in sport. It’s not…

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Matt McCann joins as New General Manager, Sydney

Leading specialist sponsorship and experiential marketing agency, Bastion EBA, have appointed Matt McCann to the newly created role of General Manager - Sydney. Before his four year stint as Global…

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Bastion EBA Wins Garnier as Experiential Client for 2019 & 2020 Australian Open

Bastion Collective’s leading specialist sponsorship and experiential marketing agency, Bastion EBA, have won Garnier as a key experiential client for the 2019 and 2020 Australian Open in a competitive pitch…

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ALL NEWS

OUR

OUR

PARTNERS

PARTNERS

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

CRITICAL INSIGHTS & STRATEGIC ADVICE

Bastion Collective provide us with critical insights, strategic advice, and ensure implementation and delivery is completed in the most effective and efficient manner... I would highly recommend Bastion to any organisation requiring the professional services of an agency to not only leverage a sponsorship portfolio or investment to its absolute maximum, but to provide travel and hospitality programs of the highest quality. They are simply the best in this market.

Damien Mu

CEO, AIA Australia

MAXIMISING PERFORMANCE & OUTCOMES

Put simply, the Bastion Collective has delivered outstanding results for KIA and maximised the performance and outcomes of our Australian Open sponsorship and hospitality program. I have no hesitation in endorsing the Bastion Collective to any company looking for similar services.

Damien Meredith

COO, KIA Motors Australia

THOROUGH & RESPONSIVE

The team at Bastion were great to work with – really thorough and responsive in their communications. They worked through a vast quantity of background information, and were able to familiarise themselves with our partnership programs in a short amount of time.

We are really pleased with the work undertaken by Bastion, and are currently using the recommendations provided to inform process change within the business.

Holly Barker

Event Partnerships Team Leader, Events City of Melbourne

UNFORGETTABLE EXPERIENCE

We couldn’t have hoped for a better outcome. The activation looked even better than expected, the demand from fans to immerse themselves in the activation space was exceptional with huge queues even on very hot days, and the social engagement has been amazing! Bastion and Tennis Australia worked exceptionally well together to deliver an unforgettable experience that our brand has benefitted from in a huge way.

Alexandra Shadbolt

Marketing Manager, Garnier (L'Oreal)

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HOW WE CAN WORK TOGETHER

If you're looking for high-impact campaigns, smart insights backed by research, unforgettable events for guests or new ways to connect and engage with consumers - then we're a great match. What can we do together?

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

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