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EMOTIONAL

BRAND ALIGNMENT

We are a strategic brand and commercial agency that delivers exceptional brand experiences. We partner with brands to help turn creative ideas into impactful experiences by managing experiential campaigns from concept to execution.

STRATEGY

Strategic thinking is at the heart of what we do. We want to help our clients think long term whilst understanding the short term needs of the customer to fuel the business. We approach things with a commercial lens and a touch of creativity, which we believe provides our unique proposition.

STRATEGY

PARTNERSHIP MANAGEMENT

We take care of the day-to-day activation of your partnership, development of a strategic leverage plan as well as the integration of a partnership across multiple channels.

PARTNERSHIP MANAGEMENT

EXPERIENTIAL

We place the customer at the heart of the experience and deliver creative solutions that are based on customer insights and data.

EXPERIENTIAL

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OUR

WORK

Here's a look at some of our recent client projects.

Celebrating 100 years of AIA

To celebrate AIA turning 100, each region globally was tasked with holding a celebration embodying everything the organisation stands for - Healthier, Longer, Better Lives AIA Australia engaged Bastion EBA,…

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Lancome’s most anticipated product launch of 2020

The most exciting and anticipated campaigns for Lancome in 2020 was the launch of Idole - the first new fragrance release in over five years and the first product Lancome…

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Helping Lancome Celebrate Chinese New Year

Lancome’s first retail activation in the 2020 calendar was Chinese New Year at Chadstone. A four-week celebration, showcasing holiday-themed hero products and providing opportunities for deeper engagement with the Chinese…

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ALL CASE STUDIES

WHAT'S BEEN

HAPPENING

Check out our news and views.

The ‘New Normal’​ Matchday Experience

With the significant changes to the normal matchday experience for sport, primarily with the loss of crowds, we’re intrigued to see how rights holders and brands will be looking to…

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COVID-19: An Opportunity To Rethink Experiential

COVID-19 has triggered a dizzying number of cancelled events, suspended launches and halted travel. It feels as if the virus is freezing the cogs of economic activity the world over.…

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Kia deconstructs the Seltos with an immersive experience at the AO

This year marks Kia’s 19th year as the Major Partner of the Australian Open. With years of experience, Kia knows that owning the grounds takes more than branded assets, but…

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ALL NEWS

OUR

OUR

PARTNERS

PARTNERS

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

We put our clients at the heart of everything we do. We always ask why and pride ourselves on delivering bespoke, pragmatic solutions that address our clients' briefs.

CRITICAL INSIGHTS & STRATEGIC ADVICE

Bastion Collective provide us with critical insights, strategic advice, and ensure implementation and delivery is completed in the most effective and efficient manner... I would highly recommend Bastion to any organisation requiring the professional services of an agency to not only leverage a sponsorship portfolio or investment to its absolute maximum, but to provide travel and hospitality programs of the highest quality. They are simply the best in this market.

Damien Mu

CEO, AIA Australia

MAXIMISING PERFORMANCE & OUTCOMES

Put simply, the Bastion Collective has delivered outstanding results for KIA and maximised the performance and outcomes of our Australian Open sponsorship and hospitality program. I have no hesitation in endorsing the Bastion Collective to any company looking for similar services.

Damien Meredith

COO, KIA Motors Australia

THOROUGH & RESPONSIVE

The team at Bastion were great to work with – really thorough and responsive in their communications. They worked through a vast quantity of background information, and were able to familiarise themselves with our partnership programs in a short amount of time.

We are really pleased with the work undertaken by Bastion, and are currently using the recommendations provided to inform process change within the business.

Holly Barker

Event Partnerships Team Leader, Events City of Melbourne

UNFORGETTABLE EXPERIENCE

We couldn’t have hoped for a better outcome. The activation looked even better than expected, the demand from fans to immerse themselves in the activation space was exceptional with huge queues even on very hot days, and the social engagement has been amazing! Bastion and Tennis Australia worked exceptionally well together to deliver an unforgettable experience that our brand has benefitted from in a huge way.

Alexandra Shadbolt

Marketing Manager, Garnier (L'Oreal)

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WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

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