Bringing the Northern Territory to the east coast

Tourism Northern Territory (NT) aimed to create a memorable experience that resonated with the travel industry and position the NT Muster as the trade show not to be missed. Encouraging agents to recommend the NT as a major travel destination.  Our aim was to fully immerse the audience in the uniqueness of the NT and bring…

Tourism Northern Territory (NT) aimed to create a memorable experience that resonated with the travel industry and position the
NT Muster as the trade show not to be missed. Encouraging agents to recommend the NT as a major travel destination. 

Our aim was to fully immerse the audience in the uniqueness of the NT and bring to life how the NT is ‘Different in Every Sense’. To achieve this we focused on creating an experience that encapsulated all of the five senses – touch, sight, taste, smell and sound. These were the focal point across each element.

Each sense was elevated through the theming, entertainment, design and food. Entertainment included the live reptile show and the Youth Mill indigenous performance-enhancing the senses touch, sight and sound. The venues created a bespoke NT inspired menu to entice the senses taste & smell. As well as, the theming and lighting to reflect the landscape of the NT. All elements awoke the senses and emerged the audience in the uniqueness of the NT.

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