Bunnings launch ‘Click & Collect’

In Melbourne’s Fed Square we replicated Bunnings’ new online shopping experience in real life.

Bunnings asked us to help launch Click and Collect… their new online shopping service that offers over 35,000 products available: from plants, to homewares and building equipment.

But Click & Collect is inherently digital... and Bunnings wanted to use experiential to take this new news to market (a pivot away from their classic TVC strategy).

So our team decided to replicate the Online Shopping Experience in real life

For one day only, a pop up Bunnings Warehouse appeared in Melbourne’s iconic Federation Square. The activation housed 3 key components; a pop up plant store, virtual aisles and the infamous Bunnings Sausage Sizzle where consumers could share a photo with #tagforasnag to grab a free sausage. Gold coin donations were also encouraged to help raise money for Melbourne City Mission and celebrity chefs Shane Daly and Adrian Richardson popped down to serve up a few gourmet snags of their own.

Our Pop-Up Revered Across The Nation  

Raised over $10,000 for Melbourne City Mission

Served a whopping 2,000 Sausages through the Iconic Bunnings Sausage Sizzle.


Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.