Celebrating 100 years of AIA

Delivering an event for 800 Melbourne staff

To celebrate AIA turning 100, each region globally was tasked with holding a celebration embodying everything the organisation stands for – Healthier, Longer, Better Lives

AIA Australia engaged Bastion EBA, as its retained Events and Sponsorship agency, to design and deliver an event for its 800 Melbourne staff, that celebrated the four pillars of its AIA Vitality product: Move Well, Eat Well, Think Well and Plan Well.

With a branded 800 person marquee in Fawkner Park, AIA’s staff were engaged throughout the day with guest speakers, HIIT and yoga classes, healthy and gourmet food and drink options, a colouring wall and the development of an art mural to commemorate the day.

In addition, the centrepiece of the day was a 100 km relay race which the AIA Melbourne team completed over the course of the day, passing the baton to Malaysia, the next region to have their Centennial celebration.

With region leaders of AIA in attendance, the feedback both locally and globally was that the Australian event was beast in class when it came to representing AIA, its values and its organisational pillars.


Bastion is a truly integrated, full-service marketing and communications agency founded in 2009. We are Australia’s largest independent agency, with an ambition to achieve the same feat in the USA.

We offer a wide breadth of specialist capabilities across the communications spectrum including market research, brand and creative, advertising, corporate and change communications, PR and social media, digital and customer experience (CX), sponsorship and experiential, film and content production, merchandise, Asia marketing and communications, data analytics and panel management.