We built a strategy to diversify the MCC’s commercial revenue streams.
The MCC needed to find new commercial revenue sources as the majority of their partnerships were based on the ability for a brand to supply their product at the MCG (e.g CUB & Coca Cola).
We identified new opportunities to further leverage the IP of the MCG and a strategy to provide access to the MCG & MCC audiences through a brand-led approach.
By emphasising the iconic nature of the MCG through the core values of history, distinction and authentic, Bastion EBA positioned the MCC partnership opportunity in a new light.
This came to fruition with the MCC’s first brand-led partnership, which was signed in 2019 with Kärcher.
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