Helping Samsung recreate ‘The Great Aussie Backyard’

Australians are known the world over for their summer barbecues and time spent in the sunshine. Be it with the family or with friends, the image of the Aussie Barbeque is something of an icon.  So, to help the JB Hi-Fi staff better explain how Samsung’s S20 and Z Flip ranges are changing the way we…

Australians are known the world over for their summer barbecues and time spent in the sunshine. Be it with the family or with friends, the image of the Aussie Barbeque is something of an icon. 

So, to help the JB Hi-Fi staff better explain how Samsung’s S20 and Z Flip ranges are changing the way we photograph for the average Australian, we created a setting that every Australian knows best: The Great Aussie Backyard.

The recreated Australian backyard featured two show dogs, a bbq, an outdoor entertaining area and decking, which was created to showcase real-life, relatable scenarios where JB Hi-Fi staff could experience all the features of the new Samsung S20 and Z Flip first hand.

This strategy ensured that the experience was simple yet impactful and educated the JB Hi-Fi sales team to explain how Samsung has truly changed the way you can photograph.

The experience created allowed the Samsung sales team to directly engage and gain cut-through with the audience, and the memorable experience created ensured Samsung left a lasting impression and stood out from the other exhibitors at the JB Hi-Fi Telco Conference.

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