Lancome and Bastion EBA worked together to amplify Lancome’s ‘Happiness is Here’ Christmas campaign in a high traffic retail space.
We built a luxe, immersive retail activation, bringing to life Lancome’s international inspiration from Paris, with the experience designed to bring happiness to the busy Christmas shopper and transit audience.
Every detail was considered – from a branded coffee cart and express facials, through to fragrance filled vending machines and personalised gift-wrapping.
Two VIP Shopping events were held in the space to the soundtrack of a live gospel choir, featuring luxe food and beverages and live demonstrations from Lancome’s makeup specialists.
It resulted in Lancome’s most successful (visitation + yield) first day of a retail activation.
“The best retail pop up we’ve ever done”Ricardo Schmidt Diaz, Head of Brand, Lancome
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Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.