Lancome brings happiness to Christmas

Lancome and Bastion EBA worked together to amplify Lancome’s ‘Happiness is Here’ Christmas campaign in a high traffic retail space.  We built a luxe, immersive retail activation, bringing to life Lancome’s international inspiration from Paris, with the experience designed to bring happiness to the busy Christmas shopper and transit audience. Every detail was considered – from…

Lancome and Bastion EBA worked together to amplify Lancome’s ‘Happiness is Here’ Christmas campaign in a high traffic retail space. 

We built a luxe, immersive retail activation, bringing to life Lancome’s international inspiration from Paris, with the experience designed to bring happiness to the busy Christmas shopper and transit audience.

Every detail was considered – from a branded coffee cart and express facials, through to fragrance filled vending machines and personalised gift-wrapping.

Two VIP Shopping events were held in the space to the soundtrack of a live gospel choir, featuring luxe food and beverages and live demonstrations from Lancome’s makeup specialists.

It resulted in Lancome’s most successful (visitation + yield)  first day of a retail activation.

“The best retail pop up we’ve ever done” 

Ricardo Schmidt Diaz, Head of Brand, Lancome

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