The most exciting and anticipated campaigns for Lancome in 2020 was the launch of Idole – the first new fragrance release in over five years and the first product Lancome had developed to target the Gen Z- Millenial demographic.
Lancome knew that to attract a new customer, along with a fantastic product they would need to take a new approach in presenting and communicating their brand.
Bastion EBA designed and developed an activation that stayed true to Lancome’s empowering and feminine brand, while leaning on style and behavioural insights of this new audience and a nod to the design of the futuristic bottle and packaging.
The striking Idole retail pop up maximised a relatively small footprint to provide futuristic automated fragrance spritzer, a stylised photo moment and incorporated the empowering mantras pulled through from the ATL campaign.
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