Launching Microsoft XBOX Gears 5

Creating an immersive experience to launch XBOX Gears 5.

‘Ink’ is a vehicle of self-expression and this was the DNA of an immersive festive experience we created that infused the modern outlaw of culture with the Gears 5 universe. 

XBOX Gears Ink Launch Event from Bastion Collective on Vimeo.

With Xbox game play at the heart, the rest of the Gears Ink festival was vibing with graffiti art, the buzz of the live tattooing and a barber station over through the sounds of live music and the smells of smokey food trucks. 

Our launch formed part of a global series live streamed concurrently for Xbox fans all around the world and earned the client feedback “this was the best launch ever done”.


Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.