We built a strategy to diversify the Melbourne Cricket Ground’s (MCC) commercial revenue streams.

The MCC needed to find new commercial revenue sources as the majority of their partnerships were based on the ability for a brand to supply their product at the MCG (e.g CUB & Coca Cola).

We identified new opportunities to further leverage the IP of the MCG and a strategy to provide access to the MCG & MCC audiences through a brand-led approach.

By emphasising the iconic nature of the MCG through the core values of history, distinction and authentic, Bastion EBA positioned the MCC partnership opportunity in a new light.

This came to fruition with the MCC’s first brand-led partnership, which was signed in 2019 with Kärcher.

We help Powercor connect and celebrate communities in regional Victoria.

Delivering a large, safe and reliable supply of electricity throughout Regional Victoria requires a wide network of people and good relationships in local communities.

Powercor challenged us to help build events to help them foster stronger and more meaningful relationships with these local communities.

In response, we leveraged the inclusive power of sport to create and manage the Powercor Country Festival, in partnership with the Essendon and Geelong Football Clubs, and the Powercor Tour de Depot, a regional community cycling event for all ages.

Operating as an extension of the Powercor team, we provide end-to-end partnership services from strategy development, project management, activation, measurement and reporting.

Helping AIA with their mission to make Australia the healthiest nation in the world.

The AIA Vitality 4490 Summit was the jewel in the crown of a year-long events calendar managed for AIA. As their in-house sponsorship and events agency, we worked closely with the marketing department to help plan, develop and execute over 30 events across the year, working with all key stakeholders, suppliers and third party contacts as AIA representatives.

For the AIA 4490 Summit, we bought together a world-class line-up of international and local speakers – each a leader in the health and wellbeing space – for a day of inspiration, discussion and commitment to action.

Over 210 companies attended to explore the health challenges facing Australians and discuss how the financial services industry can collaborate to find innovative solutions.