Re-inventing the music landscape

Pernod Wanted to Play A More Active Role In Music… and create an ‘always-on’ music-centric audience engagement strategy, a step away from their sporadic, investment heavy approach that didn’t transfer to the in-store experience. But Music & Brand Partnerships Are Ever-Evolving… Behaviours and habits of Australia’s growing music cohort are constantly shifting with the music…

Pernod Wanted to Play A More Active Role In Music… and create an ‘always-on’ music-centric audience engagement strategy, a step away from their sporadic, investment heavy approach that didn’t transfer to the in-store experience.

But Music & Brand Partnerships Are Ever-Evolving… Behaviours and habits of Australia’s growing music cohort are constantly shifting with the music industry highly susceptible to cultural disruption and opportunities are ever-changing. Today brands can no longer just ‘turn up’ in music. How do we help Pernod play an authentic role?

We Unpacked The Australian Music & Alcohol Landscape… Partnering with Bolster Music and Bastion Collective research company, Stable, to explore key trends shaping the music industry and its fans to help Pernod better understand the cultural groundswells disrupting the music industry and where the opportunities lie.

The Output:
REPORT: ‘MUSIC + ALCOHOL, WHERE TO NEXT’, 2019
An insight report that explores the shifting behaviours and habits of the Australian music industry and where key opportunities lie.

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