Feeding Victorians Through Partnerships

We built Foodbank Victoria a new commercial strategy that allowed them to optimise the revenue generated through their corporate partner program.

We built Foodbank Victoria (FBV) a new commercial strategy that allowed them to optimise the revenue generated through their corporate partner program and increase the awareness of Foodbank Victoria as a charity. 

FBV needed to find new ways to increase the value proposition they offered partners, as the majority of their current partners were based on staff engagement initiatives, which restricted their appeal and the benefit they can provide to many brands. 

Emma & Tom's join Foodbank in the Fight Against Hunger – Emma and Tom's

We identified new opportunities to utilise the strength of FBV’s IP and showcased the potential that FBV’s partnership assets have as a marketing channel for current and future corporate partners. 

Our research also found that brands are willing to pay a premium for corporate partnerships that are centred around a charity’s fundraising campaigns and initiatives. 

This identified another opportunity for Foodbank Victoria, which saw FBV increase the value they offered corporate partners by creating bespoke campaigns that align with their partner’s marketing and CSR strategies and objectives.

Secure Payment to Foodbank Victoria

Results:
The change in strategy led to the signing of new corporate partners Bendigo Bank, Emma & Tom’s and ExxonMobil, and the resigning of major partner Port of Melbourne.  

WE ARE PART OF BASTION COLLECTIVE

Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.

CONTACT US