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Our Diversified Offering in 2019 as Strategic Brand, Commercial & Experiential Agency

We expand our service offering adding creatives and brand strategists to the team.

WRITTEN BY

Emily Clark

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Our Diversified Offering in 2019 as Strategic Brand, Commercial & Experiential Agency

Bastion EBA, part of Australia’s largest independent agency, Bastion Collective, has diversified its offering as a leading strategic brand, commercial and experiential agency, working with some of Australia’s biggest and most exciting events and brands in the country.

In its tenth year in 2019, a lot has changed for Bastion EBA, led by CEO Simon Garlick along with General Manager Matt McCann who joined in 2018. Whilst the core belief of the agency still rings true; to connect people and brands through experiences and emotions, Bastion EBA can now offer a full service agency model, as a strategic brand and commercial agency that delivers exceptional experiences.

In the past month Bastion EBA’s Sydney team moved into the Bastion Collective new flagship NSW office in Waterloo with the nine other business arms. This allows Bastion EBA to work closely with its creative sister agency, Banjo as well as data and analytics arm, Stable Research, both of which were acquired by Bastion Collective in 2018.

According to McCann, the major difference is in the diversity of EBA’s offering. ​McCann said, “​Over the past six months the agency has created a national team of 25 specialists across strategy, creative, commercial and experiential with a laser focus on having the customer front and centre.

“We spent a lot of time earlier in the year listening to our clients and scoping the market before implementing a revised structure and strategy going into 2019 and beyond. This has manifested with a completely new approach to our strategic thinking and building a team passionate about our clients business no matter the size. Not to mention being able to tap into the expertise of our sister agencies across the Collective which are now all in the same building. We can now completely deliver on the term full-service for our clients”.

Bastion EBA’s latest brand experiences include the Australian Open onsite activations for KIA and Garnier in 2019 and 2020, the 2019 Formula 1 Australian Grand Prix with Ferrari, Microsoft’s Gears 5 XBOX gaming launch event, and the upcoming VRC Melbourne Cup Carnival which will see an exciting first-time activation in the Birdcage for Kennedy Luxury Group.

McCann added, “What we’re seeing is that clients benefit hugely when they can interact with people amongst their target audience and control the environment.

“Brands can control how people feel, from the moment they enter, to when they leave. They can truly immerse customers and activate all of their senses in an unforgettable way that creates a lasting brand impact. Then we turn impact into a data point that extends the customer journey for a much longer timeframe post-event”.

Garlick added “We have a rich history in sport and sponsorship which will continue unabated, but now we have a diverse, national skill base that delivers so much more than that every day.”

This article featured in Mumbrella here on 26 Sept, 2019.

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