Defining the Value of Sponsorship for Non-Traditional Rights Holders | Bastion EBA

Defining the Value of Sponsorship for Non-Traditional Rights Holders

<img width="300" height="259" src="https://bastioneba.com.au/wp-content/uploads/2019/03/case-study1-300x259.png" class="attachment-medium size-medium" alt="Sydney Opera House" srcset="https://bastioneba.com.au/wp-content/uploads/2019/03/case-study1-300x259.png 300w, https://bastioneba.com.au/wp-content/uploads/2019/03/case-study1.png 659w" sizes="(max-width: 300px) 100vw, 300px" />

Sydney Opera House

What role do less traditional rights holders such as entertainment, retail and arts organisations play when it comes to sponsorship?